January 27, 2021
There’s a reason why some of the most influential and profitable companies in the world invest their money in Out-of-Home (OOH) advertising. Companies like McDonald’s and Amazon understand that in order to have growth year over year, you have to invest in well-rounded advertising strategies. To establish a cohesive, creative, and engaging online presence is […]
Read More
January 22, 2021
Some say the logistics business is just a “trucking business”, however it’s much more than that. Logistics companies initiate the transport and storage of goods across countries. “Goods” do not only refer to food but also information and services. The four major functions of logistics companies are, order fulfillment, management of inventory, warehousing, and coordinating […]
Read More
January 20, 2021
As we leave 2020 in the past, we take on the new year with a refreshed sense of hope for the advertising industry. This is especially true for Out-of-Home (OOH) advertisers as consumers become accustomed to social distancing regulations, giving them confidence to advertise outdoors again. People are once again returning to the streets, which […]
Read More
January 12, 2021
2020 is a year that many want to forget. The worldwide pandemic led to a major halt in the advertising world, as everyone scrambled to figure out what their next steps should be. Although Out-of-Home (OOH) advertising did take a major hit this year, many companies chose to embrace the medium as the most effective […]
Read More
January 5, 2021
What a year it’s been for the advertising world. We saw economic decline, countless businesses close, and marketing budgets cut in half. According to Statista, global media spending is projected to amount to $691.7 billion U.S. in 2020, some $20 billion less than previously expected for this year. More specifically, according to the OAAA, Out-of-Home […]
Read More
December 23, 2020
As we collectively sit and wait for the COVID-19 vaccination to arrive, we find ourselves completing our holiday shopping from the comfort of our couches or from our neighbourhood businesses. What’s extremely daunting to advertisers is how the brands that they promote will reach their audiences in a way that’s still effective and engaging. With […]
Read More
December 15, 2020
Since the beginning of the pandemic, travelling behaviours throughout Canada have drastically changed as health advisors continue to encourage everyone to stay inside their homes. Now that we’ve been dealing with COVID-19 for roughly eight months, we’ve seen restrictions ease in specific areas, meaning that people are leaving their homes more and going about their […]
Read More
December 8, 2020
It’s no surprise that 2020 has been a rough year for advertising in general. The Out-of-Home (OOH) industry specifically has taken a significant hit due to the unpredictability of the pandemic. However, despite these discouraging facts, Digital Out-of-Home (DOOH) advertising is said to take on a larger role in 2021. According to a recent eMarketer […]
Read More
December 1, 2020
With the winter season quickly approaching, it’s also that time of year for gift giving and receiving. Companies are beginning to ramp up their advertising efforts in preparation for the annual holiday shopping festivities. However, this unprecedented year has brought on new challenges for advertisers – especially when it comes to finding ways to reach […]
Read More
November 24, 2020
Now that fall is over and the winter months are upon us, consumers are beginning to think about holiday shopping. In a couple of days, one of the largest shopping events of the entire year will take place, where millions of people will take to shopping malls, stores, and online outlets to purchase products at […]
Read More
