March 30, 2021
There’s a lot to be said for Out-of-Home (OOH) advertising being an engaging medium because of its ability to be tangible, present, and striking. However, what often really makes the medium stand out from the rest, is its ability to be made into an interactive demonstration, encouraging consumer participation. Interactive advertising is a media-based marketing […]
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March 23, 2021
The Out of Home Advertising Association of America (OAAA) has identified trends that are currently affecting Out-of-Home (OOH) media so far this year. They discovered four prominent trends in 2021 that will shape the OOH medium including, opportunity, programmatic transactions, 5G, and the colour green. Although these trends seem all over the place, they will […]
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March 16, 2021
Raoul Buencuchillo, President of one of the country’s leading Out-of-Home (OOH) firms,HDI Admix, recently spotted some interesting advertising trends for OOH in 2021. He noted that since all the ad clutter is now online, people are attracted to the idea of putting their personal messages on billboards, allowing them to express themselves in a bold […]
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March 9, 2021
The world is slowly going back to normal, whatever our new normal is. Consumers, especially those in the U.S., are beginning to shop in stores once again. What’s different this time, is that consumers are expecting physical advertising campaigns instead of online responses. People are sick and tired of looking at their screens, they’re craving […]
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March 2, 2021
A new study was recently conducted by the Out of Home Advertising Association of America (OAAA) that found an increased appetite for outdoor experiences. This means that more people are willing to seek out activities that are outside their homes. Digital device burnout has been rising at a considerable rate for some time, with 75% […]
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February 23, 2021
Measuring success has not always been easy or straightforward when it comes to advertising, especially Out-of-Home (OOH) advertising. In the past, it’s been difficult to properly understand how, when, where, and if an OOH campaign has reached the right people, let alone anyone. However, there have been a lot of technological advancements in the past […]
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February 16, 2021
The advertisement of cannabis is regulated in a very strict and particular manner since its legalization in Canada and some U.S. states. In Canada, there are unforgiving rules and regulations around the advertisement of cannabis not just because it has only recently become a legally used substance, but also because it’s government-regulated like the sale […]
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February 16, 2021
Image Source: pexels.com There’s no doubt that marketing plays an indispensable role in attracting and retaining customers, driving business growth, and establishing a strong brand presence. However, many small business owners still harbour scepticism about investing in marketing, particularly when it comes to engaging the services of a digital marketing agency. Often, this scepticism arises […]
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February 5, 2021
With the Super Bowl only a few days away, the anticipation is definitely heightening. But this Super Bowl looks very, very different from all those that have come before it. The crowd capacity will be radically reduced, there will be no Super Bowl parties, the coaches and staff members on the sidelines will be masked […]
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February 3, 2021
Digital Out-of-Home (DOOH) advertising has been increasing in popularity and scope over the past five years. This is because the medium has become easier to use, more creative, and better at targeting any given demographic more precisely. Add a global pandemic into the mix, and the use and the development of DOOH increases at an […]
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