February 9, 2021
Everyone loves a good story. But with the seemingly never-ending pandemic, people are looking for even more compelling stories to engage with, learn something new, or simply to just entertain them while they’re stuck in lockdown. This is exactly why the art of storytelling has drastically increased in the past few months and will continue […]
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February 2, 2021
In the past decade, smartphones have become the most popular available technology with over four billion active smartphone users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. In recent years, these mobile devices have been integrated into OOH (Out-of-Home) advertisements through posters, truck-side, […]
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January 26, 2021
Since the beginning of the pandemic, the healthcare industry has been at the forefront. Several different pharmaceutical companies have created vaccines that are now being distributed around the world, meaning that the pandemic is coming closer to an end. Although we all hope that Covid will soon be a thing of the past, the healthcare […]
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January 19, 2021
The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]
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January 7, 2021
Out-of-Home (OOH) advertising has many different types of mediums. But one of the most exciting ways you can make your ad campaign stand out is through the use of mobile advertising. By placing your ad on a truck-side, passersby from all kinds of geographic areas will be able to watch your ad in motion. The […]
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December 30, 2020
The music industry is well known for their creative and innovative use of advertising to promote artists as well as new albums and song releases. It seems that with the ongoing pandemic and lockdowns people are listening to music more than ever, giving artists the perfect opportunity to promote themselves. With huge companies that have […]
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December 22, 2020
When it comes to out-of-home (OOH) advertising, location is perhaps one of the most important aspects to consider when deciding on a marketing strategy. Unlike TV, online, or radio ads, OOH is the only advertising medium that is able to change its location to maximize the amount of impressions it creates. Whether you’re using billboards, […]
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December 16, 2020
The advertising industry is known for using creativity, innovation, and that ‘shock’ factor to captivate consumers into buying a product or service. Because of this, many advertisements can be seen as controversial. It seems that sometimes ads can spark more interest in an audience while other times they can be so controversial that the company […]
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December 9, 2020
As the holidays approach us, it becomes more important than ever for companies to produce creative, exciting, and festive advertising campaigns to drive consumer engagement and increase sales. With events such as Christmas, Black Friday, and Boxing Day, it’s no wonder why these weeks are the busiest of the year, especially when considering companies increase […]
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December 3, 2020
As the winter months approach, companies are actively trying to promote their products and services in the most effective ways possible. Out-of-Home (OOH) advertising is one of the best ways to advertise this winter because of the creativity, consumer engagement, and brand awareness that this platform is able to achieve. A new Nielsen study revealed […]
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