Consideration Stage Archives -

Moving Media Blog

How important is Outdoor Advertising in today’s Advertising Era?

The advantages of Out-Of-Home Advertising is one of the most talked about subjects on many of my brand phone calls. The majority of Marketing Managers believe OOH is one of the hardest channels to measure ROI due to its broad scope and extremely limited trackability. Today, many brands are opting for more digital-focused strategies with estimates it accounts 40%-45% of all advertising budgets. Some companies are even going as far as allocating 100% of their resources into the digital channel. This option is attractive for reasons such as it’s ease of tractability, ability to target with precision, and the simplicity of executing these marketing campaigns.

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Toronto Billboard Advertising – Vanishing 401 Highway Billboards?

If you’re in the OOH Advertising Industry, you’ve probably heard of this. If you’ve tried to source static billboards along the 401 Highway lately, you’ve also heard of this. The City of Toronto has been pulling long-standing billboard permits from Toronto outdoor advertising companies since the start of 2017. There has been a significant loss of available Billboards in Toronto which is posing to be a considerable issue for brands that rely upon exposure on this busy corridor. Everyone knows not a fact, but the 401 corridor in Toronto is North America’s busiest highway.

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5 UK Digital OOH Advertising Trends Every Advertiser Should Know!


The digital-out-of-home is rapidly growing due to falling prices for LCD and LED technology (such as LED billboards). Studies predict the digital outdoor advertising industry increasing by 40% by 2020. It is encouraged that companies hop on this trend quickly to ensure their advertising tactics don’t fall behind. Standing out amongst full-motion wide screens is no easy task.

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Mobile Billboards vs. Static Billboards

Media Buyers and Brands often must pick between using moving billboards or static billboards. Mobile billboards (or truck advertising) are billboards that are placed on truck sides (basically a billboard on wheels!) On the other hand, a billboard is static, meaning it remains in one place.

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A Look into Out-of-Home Advertising Industry in China

In such a geographically large, and highly populated country, Chinese advertisers often find themselves struggling to reach their targeted audience. With a decline in television viewership and a rise in internet use, traditional advertising methods are slowly becoming outdated.

out of home advertising, digital billboards, mobile billboards, outdoor advertising

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