Moving Media Blog
The advantages of Out-Of-Home Advertising is one of the most talked about subjects on many of my brand phone calls. The majority of Marketing Managers believe OOH is one of the hardest channels to measure ROI due to its broad scope and extremely limited trackability. Today, many brands are opting for more digital-focused strategies with estimates it accounts 40%-45% of all advertising budgets. Some companies are even going as far as allocating 100% of their resources into the digital channel. This option is attractive for reasons such as it’s ease of tractability, ability to target with precision, and the simplicity of executing these marketing campaigns.Read More
If you’re in the OOH Advertising Industry, you’ve probably heard of this. If you’ve tried to source static billboards along the 401 Highway lately, you’ve also heard of this. The City of Toronto has been pulling long-standing billboard permits from Toronto outdoor advertising companies since the start of 2017. There has been a significant loss of available Billboards in Toronto which is posing to be a considerable issue for brands that rely upon exposure on this busy corridor. Everyone knows not a fact, but the 401 corridor in Toronto is North America’s busiest highway.
Marketers spend countless hours crafting advertisements to capture the attention of their audience – and picking the right medium can be difficult, especially in the out-of-home advertising market. Moving billboards and vehicle wraps share many of the same benefits of transit advertising, as they are both: noticeable, generally clutter free, and pretty much operate in the same fashion.Read More
- INCREASE IN NUMBER OF SCREENS
The digital-out-of-home is rapidly growing due to falling prices for LCD and LED technology (such as LED billboards). Studies predict the digital outdoor advertising industry increasing by 40% by 2020. It is encouraged that companies hop on this trend quickly to ensure their advertising tactics don’t fall behind. Standing out amongst full-motion wide screens is no easy task.Read More
Picking the right billboard advertising can be tricky, especially with all the latest buzz on digital out-of-home media. Let me clear things up a bit.
Let’s face it, designing an effective billboard advertisement can be a challenging and tedious task – and rightfully so – there are plenty of elements and critical decisions that go into the process. These top three design concepts will keep you on the right track:
Eye level visibility
- Flexible geo-targeting strategies
- Traffic/high density areas
- Contract Flexibility