Consideration Stage – Movia Media

Moving Media Blog

How important is Outdoor Advertising in today’s Advertising Era?

The advantages of Out-Of-Home Advertising is one of the most talked about subjects on many of my brand phone calls. The majority of Marketing Managers believe OOH is one of the hardest channels to measure ROI due to its broad scope and extremely limited trackability. Today, many brands are opting for more digital-focused strategies with estimates it accounts 40%-45% of all advertising budgets. Some companies are even going as far as allocating 100% of their resources into the digital channel. This option is attractive for reasons such as it’s ease of tractability, ability to target with precision, and the simplicity of executing these marketing campaigns.

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Toronto Billboard Advertising – Vanishing 401 Highway Billboards?

If you’re in the OOH Advertising Industry, you’ve probably heard of this. If you’ve tried to source static billboards along the 401 Highway lately, you’ve also heard of this. The City of Toronto has been pulling long-standing billboard permits from Toronto outdoor advertising companies since the start of 2017. There has been a significant loss of available Billboards in Toronto which is posing to be a considerable issue for brands that rely upon exposure on this busy corridor. Everyone knows not a fact, but the 401 corridor in Toronto is North America’s busiest highway.

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5 UK Digital OOH Advertising Trends Every Advertiser Should Know!

  1. INCREASE IN NUMBER OF SCREENS

The digital-out-of-home is rapidly growing due to falling prices for LCD and LED technology (such as LED billboards). Studies predict the digital outdoor advertising industry increasing by 40% by 2020. It is encouraged that companies hop on this trend quickly to ensure their advertising tactics don’t fall behind. Standing out amongst full-motion wide screens is no easy task.

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Mobile Billboards vs. Static Billboards

Media Buyers and Brands often must pick between using moving billboards or static billboards. Mobile billboards (or truck advertising) are billboards that are placed on truck sides (basically a billboard on wheels!) On the other hand, a billboard is static, meaning it remains in one place.

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Here’s why Moving Billboards are BETTER than Static Billboards

  1. Eye level visibility
Moving billboards (also known as, mobile billboards, or truck advertising) are ads placed on trucks or large vehicles which are almost always incredibly visible for passersby, drivers and passengers. Meanwhile, static billboards are usually above eye-level and generally face more advertising clutter.
mobile outdoor advertising,mobile billboards, ooh advertising
  1. Flexible geo-targeting strategies
Your advertisements can move city to city, street to street, and hit the various target area. It is the perfect outdoor advertising medium for general brand awareness.
 
  1. Traffic/high density areas
This is especially true for when the truck is driving through congested streets or traffic. Drivers have no choice but to look out on the road. On average each of us spends upwards of 20 hours per week and travel more than 200 miles per week. Furthermore, according to Forbes magazine, 71% of us “often look at the messages on roadside billboards (traditional and digital combined) and more than one-third (37%) report looking at an outdoor advertisement each or most of the time they pass one.
  1. Contract Flexibility
Moving billboard suppliers tend to have more flexible contracts than other outdoor advertising companies, as they tend to measure their rates by four weeks. By industry standard, most other outdoor advertising companies require at least a 3-month contract.
  1. CPM
Cost per thousand (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. In basic terms, the number of impressions is the number of times your advertisement reached (or was viewed) by a potential customer. The quantity of impressions generated by an ad gives a company an indication on the relevancy of their campaign. Truck Advertising creates a lower CPM compared to any other type of OOH advertising, including static billboards. Read more about CPMSs here
 
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