October 8, 2021
Image by Steven London from Pixabay How often have you been looking at something on Amazon, and then immediately afterward you suddenly see ads for the products you were looking at on Facebook? Or go to your favorite coffee shop, grocery store, or even movie theatre, and again suddenly their ads are everywhere you look? […]
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October 6, 2021
OOH Advertising Brings Justice to Missing Persons Cases OOH advertising has the ability to bring awareness to a number of things, and missing person cases are one of them. You’ve heard of the classic picture of a missing kid on the side of milk cartons, but billboards can do more than their predecessors. Not many […]
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September 29, 2021
OOH (out-of-home) advertising has taken a hit during the latest COVID-19 pandemic. Shutdowns meant no cars on the road or people walking the streets, so no eyes on OOH advertising. People were working from home and leaving for essential purposes, thus OOH ads decreased in visibility as a result. For a while, OOH advertising was […]
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September 13, 2021
Source: https://www.pinterest.ca/pin/373024781631859724/ In past years, the first few days of school were times of excitement. For kids, they looked forward to seeing school friends. For parents, as they look forward to the breath of air the routine brings. This year is a little different. In many districts, the pandemic meant schoolwork was done in the […]
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September 7, 2021
We are almost there. It is beginning to happen. As vaccine rates rise and treatments improve, more and more people taking up their pre-Covid routines. Going into the office, back to school, to the gym, and out and about. It has been a challenging 18 months for the advertising industry. Shutdowns and stay-at-home orders changed […]
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September 1, 2021
Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. In the same way, we can look at smaller brands for how they build their OOH strategy through hyperlocal/hyper-focused ads, we can […]
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August 6, 2021
Casey Binkley founded Movia in 2017 with the intention of realizing the potential for truck-side advertising real estate. Today, Movia is the only mobile billboard/truck wrap supplier that incorporates GPS tracking and Impression Analytics into its offering – capturing where the trucks are at any given moment, who is seeing them, and how many impressions […]
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May 27, 2021
In an age of mass digitalization, companies are transforming the way they communicate with their audience, personalizing their messages, and curating their advertisements. For companies with deep pockets, they find themselves diversifying their campaigns through multi-channel marketing – which is a wonderful approach to prosper, but not all businesses have access to those same resources. […]
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May 13, 2021
Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this […]
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March 11, 2021
In the advertising world, technology has presented us a level of creativity in outdoor advertising that we wouldn’t have thought was possible in our wildest dreams. It’s no wonder why there are more types of Out-of-Home (OOH) media available now than ever before. When it comes to creativity and innovation, advertisers are only really limited […]
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