December 13, 2022
Written by: Alma Escudero and David Leo As the U.S approaches nearly 300 million smartphone users in 2022 there is plenty of opportunity to expose your brand to a multitude of potential customers, but how can you assure that your message will make it through to them? Combining the large platform that comes with smartphones […]
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February 2, 2021
In the past decade, smartphones have become the most popular available technology with over four billion active smartphone users worldwide. Smartphones are widely used for social media sharing, interacting with different apps, and gaining valuable data about one’s surroundings. In recent years, these mobile devices have been integrated into OOH (Out-of-Home) advertisements through posters, truck-side, […]
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November 12, 2020
Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]
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