June 30, 2021
The earliest and most effective form of advertising has been outdoor advertising. As the internet has taken over, digital media has transformed into what it is today. Despite this, out-of-home (OOH) advertising remains one of the most effective strategies in marketing for building brand awareness. In this article, we will be diving into the history […]
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October 14, 2020
Did you know that an estimated 83% of the U.S. population lives in urban areas? By 2050, this number is projected to grow to 89% of the U.S. population. Urbanization is a global trend reflecting the growing population of the world. Some of the top reasons why people are moving to big cities are due to lifestyle, education […]
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October 13, 2020
The secret to getting and holding the attention of customers has always been the perfect marketing tagline. The headlines that stand out are those that not only cause people to remember them, but also share them with others. Humorous, catchy, memorable, and impactful imagery, or a combination of all of the above, are what make […]
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July 31, 2017
Launching successful out-of-home advertising (OOH) campaign on your own can be a little tricky, especially if you don’t have any prior experience or professional knowledge within the OOH Industry. Don’t worry! This brief checklist will prepare you for launching your ad campaigns like an actual advertising expert! Grab a notepad and let’s get started!
