oohandfashion Archives -

Moving Media Blog

An H&M billboard advertisement with a black and white photo of a man and a message stating "going green in black IS POSSIBLE".

Fashion Ad Campaigns Fighting for a Cause

Fashion is one of the largest and most profitable industries in our modern society. Some of the most recognized clothing companies in the world, such as H&M, provide fast fashion that is highly in demand due to their amazing marketing campaigns. Out-of-home (OOH) advertising such as truck ads, billboards, posters and more, are the perfect […]

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OOH Advertising for Fashion Brands: Why and How

For decades, out-of-home (OOH) advertising has been a highly suitable advertising medium for companies within the retail industry. This is because they are highly visibly, unskippable, visual, large, bold, and they reach consumers at an extremely crucial point in their purchase making decisions – right before they walk into a store. These days, it’s becoming […]

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