February 14, 2023
To this day, glamorous fragrance ads run during television breaks and across billboards and print magazines. Revered directors have directed advertisements featuring A-list Hollywood celebrities, costing millions of dollars to produce. But as we move into a more tech-driven marketing arena, it will be interesting to see how traditional perfume brands adapt their strategies to […]
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February 10, 2023
Before embarking on your mobile advertising campaign, it’s crucial to think carefully about what message you want to convey. One of the key challenges of this form of advertising is ensuring that your message is succinct and easily understandable to your target audience. This is because mobile ads are often viewed on the go and […]
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February 4, 2023
A recent study by the OAAA found that out-of-home advertising, specifically using mobile billboard trucks, has experienced significant growth in the past year and is projected to continue growing in 2023. As consumers engage in more outdoor activities, brands must meet their target audience where they are. In 2023, advertisers will use data and advanced […]
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February 1, 2023
The internet is a powerful tool for businesses of all sizes, allowing them to reach more customers and increase their profits. But it can also be expensive – especially when you start looking at online advertising costs. Fortunately, there are several ways that savvy business owners can save money on online advertising without sacrificing results. […]
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December 27, 2022
Written By: Sonia Kaila & Maya S The general rule of thumb we like to follow when developing creative and engaging ads is that less is always more when it comes to text and images. The message you are trying to send with your billboard should be kept clear, concise and memorable. This is mostly […]
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December 21, 2022
Image source: https://unsplash.com/photos/Cn_xnlFG4oU Small business owners are always looking for new and effective ways to advertise their businesses. But with so many options available, it can be difficult to know which ones are the most effective. That’s why we will explore four of the best ways you can effectively advertise your business. 1. Branded Clothing […]
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December 13, 2022
Written by: Alma Escudero and David Leo As the U.S approaches nearly 300 million smartphone users in 2022 there is plenty of opportunity to expose your brand to a multitude of potential customers, but how can you assure that your message will make it through to them? Combining the large platform that comes with smartphones […]
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December 6, 2022
Written by: David Leo and Alma Escudero In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with […]
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November 30, 2022
It’s been long understood that measuring Out of Home (OOH) Advertisements is a bit trickier to do because you can’t be guaranteed exposure. While internet advertising tools count precisely how many clicks an ad generated and TV and radio allow you to capture ratings figures, OOH ads display in the physical world where such metrics […]
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November 22, 2022
Written by: Alma Escudero and David Leo Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar […]
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