October 15, 2020
According to Statista, the Fast-Moving Consumer Goods (FMCG) market is the largest in the United States, with an estimated market value of $635 billion. This is why players in the FMCG market compete aggressively in advertising to showcase why and how their products are the best in the market. Today, there are over 343,106 billboards […]
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September 17, 2020
Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]
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September 15, 2020
Have you ever noticed the advertisements on the sides of bus shelters, bus benches, or newsstands? Or how about those that are on the sides of buses, vans, or trucks? Chances are, you just recalled ads that were placed by either a real estate agency, insurance company, or automotive dealer. And that’s no coincidence. According […]
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July 28, 2020
The Outdoor Advertising Association of America (OAAA) recently released the 2019 MegaBrands report – a comprehensive review of the largest national advertisers. Of the top 100 out-of-home (OOH) advertisers, many are technology brands, including Amazon (#1), Apple (#3), Google (#6), Facebook (#15), YouTube (#43), Zoom (#44), Microsoft (#55), Dell (#25), and Samsung (#85). It comes […]
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