July 30, 2020
More than ever before, consumers are interested in staying healthy and advertisers are beginning to take notice. In recent years, advertising for the healthcare industry has seen a shift from TV to out-of-home (OOH). In 2018, 55% of the global healthcare ad spend went to TV advertising. But this number is predicted to decline by […]
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July 29, 2020
It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36 consecutive quarters, while ad spending […]
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June 30, 2020
As New York moves through the phases of the COVID -19 pandemic, the OOH market in this metropolitan city is changing to adapt to new challenges. NY is home to a diverse range of OOH formats, including the iconic Times Square displays. But without heavy foot traffic, these static billboards are going unnoticed. Before the […]
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June 3, 2020
Billboards remain a valuable tool for brand promotion and growth, even in today’s digital age. The cost of having a billboard varies depending on several factors, making it essential to include in your marketing budget. Even in today’s dominant digital era, billboard advertising remains highly effective. Whether we’re stuck in traffic or on a long […]
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