Marketing – Movia Media

Moving Media Blog

“Successful Brands Allocate 13% of Ad Budget to OOH” – WARC

Since 2010, out-of-home (OOH) media has had consecutive revenue growth. Yes, you read that right, that’s 40 quarters and counting of consecutive growth! And there’s no coincidence for that. Despite being one of the oldest forms of advertising, OOH offers unparalleled benefits when it comes to multiple performance indicators. Some of the world’s biggest brands, […]

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Image of signs in opposite directions, with one saying "Short Term" and the other saying "Long Term"

Short Term vs. Long Term OOH Campaigns: Which One is Right for You?

So you’ve decided that you’re going to incorporate out-of-home (OOH) into your next marketing campaign (great choice!), and you’ve got the design, location, and placement of your advertisements down to a T. Only, now you’re wondering how long you should leave your message out there for the world to see — a few days, a […]

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Image of empty Times Square streets and billboard from the CDC that says "Avoid close contact with people who are sick"

The WORST Thing Your Brand Can Do Right Now is Go Dark

Late last year, we were all freaking out about the next possible recession when the yield curve for US Treasury bonds inverted – one of the first signs that an economy is shrinking. Now in 2020, with the most unexpected turn of events due to the coronavirus pandemic, we have actually found ourselves in an […]

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Healthcare OOH ad

Healthcare Dollars are Moving from TV to OOH

More than ever before, consumers are interested in staying healthy and advertisers are beginning to take notice. In recent years, advertising for the healthcare industry has seen a shift from TV to out-of-home (OOH).  In 2018, 55% of the global healthcare ad spend went to TV advertising. But this number is predicted to decline by […]

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Why OOH Is Thriving and Other Traditional Media Isn’t

It may seem surprising that in our constantly evolving and fast-paced society, out-of-home (OOH) advertising – one of the oldest forms of marketing – continues to thrive. Nonetheless, outdoor advertising has evolved alongside shifting technologies and emerging markets. According to OOH Today, outdoor advertising has grown for more than 36  consecutive quarters,  while ad spending […]

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Moving through the Pandemic: OOH Market in NY

As New York moves through the phases of the COVID -19 pandemic, the OOH market in this metropolitan city is changing to adapt to new challenges. NY is home to a diverse range of OOH formats, including the iconic Times Square displays. But without heavy foot traffic, these static billboards are going unnoticed.  Before the […]

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Outdoor signage

How Much Does it cost to Have a Billboard?

Wondering how many marketing dollars you need to allocate on broadcasting your company’s product or service via a billboard? Having a billboard can be invaluable in driving growth and promoting your brand, however the cost is dependent on a number of factors.    Even in today’s dominant digital era, billboard advertising remains highly effective.  Whether we’re […]

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