April 20, 2021
The omni-channel approach to advertising has become somewhat of an integral part of any advertiser’s strategy. Consumers like to be stimulated in more ways than one, and in order to engage them to the fullest capacity, a lot of advertisers have been using Digital Out-of-Home (DOOH) advertising to do it. Short-format videos specifically have recently […]
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January 20, 2021
As we leave 2020 in the past, we take on the new year with a refreshed sense of hope for the advertising industry. This is especially true for Out-of-Home (OOH) advertisers as consumers become accustomed to social distancing regulations, giving them confidence to advertise outdoors again. People are once again returning to the streets, which […]
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January 19, 2021
The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]
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December 8, 2020
It’s no surprise that 2020 has been a rough year for advertising in general. The Out-of-Home (OOH) industry specifically has taken a significant hit due to the unpredictability of the pandemic. However, despite these discouraging facts, Digital Out-of-Home (DOOH) advertising is said to take on a larger role in 2021. According to a recent eMarketer […]
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