Digital Billboards vs. Mobile Billboards – What do I do?
October 17, 2017
Technology has brought us great changes in life and business. That also works when we’re talking about out-of-home advertising, as we’re already used to see many digital billboards on the streets of Toronto. Have you thought about including digital or traditional billboards in your marketing campaign?
We most certainly have, and we’ll tell you all about them!
Digital billboards are like LCD screens which you see on the streets, are a great way of promoting your brand and products, since you can create videos and motion graphics for advertising. However, these kinds of media can be four times the value of traditional billboards!
Some marketing professionals also say that you must use digital billboards carefully, because, depending on the location, too much movement on display can be distracting for vehicles. What marketers usually recommend is to avoid putting your tv commercial on your digital billboard and use them for rotation of more static ads.
On the other hand, a moving billboard is a traditional out-of-home media that puts ads on the side of trucks that runs around the streets spreading brand awareness. They can be accommodating, especially when you want to reach a high number of targets.
If you think that technology has nothing to do with it, you are here for a treat! Moving billboards use sophisticated GPS device that uses people’s cellphone’s Wi-Fi signals to count the number of targets impacted with a company’s advertisement. Cool, right?
As you can see, technology is here for our favour, and it’s our job as marketers to understand the best way of using it for the growth of our business. If you have something to add about this subject, comment!
Want to know more about Moving Billboards? Click here!
