Moving Media Blog

OOH Finds its Voice With Programmatic Audio Advertising

Posted by Joanna Daou | March 18, 2021

As you walk by an Out-of-Home (OOH) ad, you are bound to use at least two of the five senses (sight, smell, touch, sound and taste) when consuming the ad. The more senses an ad can stimulate, the more immersive it is. Marketers and advertisers are constantly looking for innovative ways to create campaigns that […]

Audio Out-Of-Home Advertising Makes Big Noise

Posted by Emma Leishman | November 10, 2020

As podcasts, music streaming, and other audio services become increasingly popular in today’s digital world, advertisers have the opportunity to reach consumers on an even more dynamic level. According to the Interactive Advertising Bureau (IAB), American audio and ad spending has increased by 30% in the first half of 2019 to $1.2 billion! Because of […]

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