Sweden out of home advertising advantages and disadvantagesSweden has one of the world’s highest advertising expenditure per capita in the world. Creative Outdoor Advertising in this Scandinavian market is proven to have the most potential relative to other advertising methods. Even more so, with the recent technological developments, digital billboard advertising is increasingly becoming Currently, the outdoor advertising market in Sweden is approximately SEK 2.1 billion and is showing continuous growth. Creative Outdoor Advertising campaigns have been effective in reaching large audiences and boosting brand engagement (automobile, banking and telecommunication companies are highest spenders using this advertising method).
As the industry shifts towards this trend, picking which outdoor billboard advertising companies to use is becoming more and more critical for a successful campaign.
Four players dominate the Swedish outdoor advertising market:
- JCDecaux Sverige AB
- Clear Channel Outdoor
- DOOH network
- CBS Outdoor