Out-of-home advertising is the way when it comes to getting great results with less investment. Want to know why?
This fact was discovered after a study developed by the Nielsen Agency. According to the Company, near 50% of young people and almost 40% of adults used search engines to look up a piece of information after seeing an out-of-home advertisement.
When we talk about Television, the numbers are also impressive. 57% of adults use the internet to search for information after been impacted by a TV commercial. Advertisement in magazines and newspapers lead 36% of that group to go online.
You might have noticed that all of them have great activations, right?
We’ll give you one big reason you should go with out-of-home advertising:
If you put together all the advertising investments in 2016 for television, radio, print, and out-of-home, you’ll get something around 100 billion dollars. The out-of-home advertising share would only be 7% of that ($7.6 billion). But the turning point is: the out-of-home advertising conversion into online engagement is almost four times that value (26%) compared with the other media.
Don’t need to tell you that your company will be making a smart investment. If your company is ready to reach your target with strategy and efficiency, we can help you.