The year is 2017 and the big companies are spending millions upon million of dollars for small 10-second ads segments on TV. Just this year a 30-second ad for the Super Bowl was reported to be around $5 million by the New York Times. What about a YouTube ad? Well, at a $0.20 cost-per-view, it would cost around $22 million to get a 30-second at to the same 111.3 million people who watched the Super Bowl this year.
Activations from OOH past six months
Not everyone has that kind of cash as do the biggest corporations. So, we must turn to Out of Home advertisement (OOH), and more specifically the rising trend of Truck advertisement. This strategy will reach new costumers on the go. In fact, 46% of people initiate an online search as a result of OOH. Meaning that anything from a moving billboard, or a streetcar wrap or a moving truck advertainments prompts consumers to search the web most likely on their smart phones. This almost immediate response from consumers gives for a reliable increase in awareness of the product being advertised.
Mobile Billboard Advertising
Going back to out Super Bowl example. For Truck advertisement the cost of getting 113 million impressions is less than 2%. Meaning that a TV ad running on the Super Bowl will cost you 50 times as much as a truck moving billboard. Though it should be noted that those impressions must be earned over time as oppose to all in 30 seconds.
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