Shirley Li, Author at - Page 2 of 3

Moving Media Blog

Image of Viterbo University's billboard advertisement.

How to Boost College and University Enrolment with Out-of-Home

Posted by | July 21, 2020

Over the years, more and more students have opted to pursue post-secondary education to prepare themselves for success in the modern workforce. With countless post-secondary pathways available — colleges, universities, apprenticeships, certificate programs, and vocational training — the mission to attract up-and-coming young talent has proven to be increasingly intense. If you’re reading this article, […]

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Billboard advertising YouTube Music App.

An Unexpected Match: Gen Z and Out-of-Home Advertising

Posted by | July 14, 2020

As of early 2020, Generation Z (Gen Z) has officially overtaken Millennials by nearly 4 million to become the largest demographic cohort in the United States – followed by Millennials and Baby Boomers. As young as they are, it would be a mistake to underestimate the enormous financial influence Gen Z has in the consumer […]

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Photo of Casper's logical puzzle out-of-home advertisements in New York subway

Why Small Businesses and Startups Should Invest in Out-of-Home

Posted by | July 2, 2020

Thanks to recent technological advances and development, out-of-home (OOH) advertising is now more affordable than ever compared to other traditional media and newer digital media. If you’re a small business owner in search of innovative marketing strategies that increase brand awareness, you should look no further and invest in OOH today. Out-of-home is one of […]

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Amazon billboard in Times Square advertising new Amazon Prime Video original series, Good Omens

Top 7 Out-of-Home Spenders of 2019

Posted by | June 30, 2020

In the digital age, some of the biggest companies in the world are increasing spending in out-of home (OOH) advertising. In their 2019 annual report, the Out of Home Advertising Association of America (OAAA) named the 7 megabrands below as the biggest OOH advertisers – ranked in order of OOH spending. This article outlines why […]

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6 Ways to Make your Outdoor Ad Campaign Stand Out

Posted by | June 23, 2020

Nowadays, when people are out of their homes, they’re either in a hurry or constantly distracted by their phones. On top of that, with hundreds of distractions everywhere, your outdoor ad campaign can quickly get lost in a crowded advertising landscape and go unnoticed. This article outlines 6 key ways you can optimize your company’s out-of-home (OOH) marketing by making your campaign more memorable and eye-catching to people on-the-go for just a few more seconds – because every second counts when it comes to your return-on-investment (ROI).

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NYC Billboard Advertising Rates

Posted by | July 24, 2019

It’s no surprise that New York City is the king of OOH advertising. When walking down the street, there’s no such thing as blank space, only ad space. New York is the ideal place for advertising since 63 million tourists visit New York annually. With such a large population to advertise to, you can expect 1.5 million impressions from a day-to-day basis. In this advertising market, how much does it cost to get an advertisement in NYC? Let’s dive in and look at the rates of the different advertising spaces this city has to offer.

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How Much Does it Cost to Buy a Billboard?

Posted by | July 17, 2019

If you can get one person to look at your ad, that would mean that there is one more person in the world that has heard of your company. With a billboard, why turn one head when you can get the attention of hundreds? Thousands? Tens of thousands? More? If you place an advertisement in a populated area, then one hundred impressions can quickly turn into a million. But of course, you’re already aware of how useful billboards are. Would businesses still be using them if they weren’t? All you want to know at this point is, how much does it cost to buy a billboard? This post will determine billboard pricing, the different type of billboards, and how much they cost.

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Comparing Truckside Advertising and Airport Advertising

Posted by | June 21, 2019

Airport advertising has been around for decades, as compared to the short-lived timeline of truckside advertising. However gaining popularity, truckside advertising is still a little-known medium that most people should be informed about. The impressions garnered from airport advertising can be matched with the impressions taken from a great truck advertisement. This article will look at the ways in which both advertising mediums work in this day and age, as well as compare and contrast the benefits of both services. 

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