Moving Media Blog

Best OOH Ad Campaign of 2019

Posted by Matty Alburger | July 12, 2019

An effective OOH ad campaign must connect with and reach out to its target market in a meaningful way in an outdoor setting. We often see OOH ad campaigns, but do we really pay attention to them and feel like taking action? There are certain strategies in place for marketers and advertisers to use when mapping out an out-of-home experience and making it sharable among the world. Some of these strategies include: implementing digital billboards using location data, pop-up shop guerrilla marketing, and more. This year, Spotify created a global OOH ad campaign that came equipped with quips that their millennial target would fall in love with. Seeing how Spotify is leading the music streaming culture of enjoying music and podcasts, their latest out-of-home spoke to the enjoyment of memes and playlists. Spotify gave millennials a deeper sense of connection, and we’re going to examine how they did it.

Most Impactful Billboards in Pennsylvania – Philadelphia Billboard Advertising

Posted by Matty Alburger | July 3, 2019

Philly cheesesteak is having a hard time dealing with the fact that billboard advertising is about as popular as the delicacy is in Philadelphia. Making up Pennsylvania’s largest city, Philadelphia houses approx. 1.56 million people and is the second largest city in the U.S.’s East Coast. Residing along the Delaware Valley is the metropolitan area of Philadelphia, where entertainment and shopping live freely. Philadelphia is reviewed as one of the most walkable cities in the U.S., which is a great insight to remember when creating billboards close to city streets and sidewalks.

Best Locations for Truck Advertising

Posted by Matty Alburger | July 3, 2019

Truck advertising is a mobile advertising platform that has the ability to soar from place to place. While truck advertising is vaguely effective on roads, highways, and near community centers, it’s more specifically hyper-effective in other locations. Marketing and advertising strategies for truck advertising should encompass local opportunities in both an online and offline setting. This means that on-truck truck advertising should promote businesses that are more local and relevant to the area in which they are present in. Off-truck truck advertising, such as the ads that pop up on a likely consumer’s web browser through mobile retargeting, should also promote those same local messages. Aside from these local suggestions, areas in New York, New Jersey, Florida, California, Boston, and Toronto are prime locations for effective truck advertising campaigns because they’re tourist focused and very populous. Let’s take a look at some of the best geographical locations for truck advertising and reveal why they’re so aligned with this advertising medium.

Why Are Billboards Banned in Certain States?

Posted by Matty Alburger | June 28, 2019

For some, this might be a shocking reality in the world of outdoor advertising. How could it be possible for billboards to be eliminated from the landscapes of certain states we’re familiar with? Well, with growing environmental preservation and restoration initiatives we may be entering the plight of billboard culture. Billboards and sign control have been hot topics in the states of Alaska, Hawaii, Vermont, and Maine, which we will go over in this blog post. These are examples of four states which have signed off on the billboard ban, creating more open space for other statewide opportunities or beautification purposes. Political campaigns and advertising for business have been cut short in states like these because of their absence in an outdoor impression. Let’s go over why exactly billboards are banned in Alaska, Hawaii, Vermont, and Maine and unpack who is behind the action.

What I Learned Doing Outdoor Advertising

Posted by Matty Alburger | June 19, 2019

Outdoor advertising is best explained as a marketing or media technique that reaches consumers when they’re outside their homes. This can mean billboard advertising, transit advertising, mobile billboards, guerrilla advertising, ambient advertising, and street furniture. Outdoor advertising, also called OOH or out-of-home advertising, makes public a company or brand’s business products and services in a noticeable way. Whether through signage on the sides of buildings, or visuals pasted onto bus shelters, outdoor advertising has the ability to capture the attention of everyday outdoor faces.

Fortune 500 Companies Doing Truck Side Advertising

Posted by Matty Alburger | June 12, 2019

This year, Fortune 500 companies represent two-thirds of the U.S., have a GDP of $13.7 trillion in revenues, $1.1 trillion in profits, $22.6 trillion in market value, and employ 28.7 million people internationally. Fortune 500 companies can be publicly held or privately held, where their revenues are publicly available for people to see. As of 2019, companies are ranked by total revenues for their respective fiscal years reported by their 10-K filings. Making the top 10 list of Fortune 500 companies this year included Walmart at #1, followed by Exxon Mobil, Apple, Berkshire Hathaway, Amazon.com, UnitedHealth Group, McKesson, CVS Health, AT&T, and AmerisourceBergen. Now, these are just the beginning of a long list of companies that have successfully secured their position on the Fortune 500 list.

How Much Does a Billboard Ad Cost in 2019?

Posted by Matty Alburger | June 11, 2019

There are plenty of advertising mediums going strong in the world that, often, it’s hard to decide which one to choose from for an upcoming campaign, product launch, or brand awareness penetration. It can be confusing, especially when you are new in the business. You have to decide what is right for you and your target audience as well. Depending on the product advertised, you will find the right advertising platform. How many impressions do you want in a day? A week? What is your budget? How long is the ad running? There are many more questions you need to answer before making a decision.

Right now, we’re going to talk about the process of billboard advertising, and what the aligned costs would look like. Cost is the most significant factor when determining the longevity and success of an advertisement. With a well thought-out marketing strategy in place, a billboard advertisement can be remembered years after it was taken down. Format, circulation, demographics, and impressions impact the cost of a billboard ad. These are factors that we will get into in the next paragraph. Billboards definitely range in pricing depending on a slew of characteristics, but they can easily be broken down into terms more convenient to understand.

Comparing Truckside Advertising and Airport Advertising

Posted by Matty Alburger | June 7, 2019

Although two very different spaces and arrangements for advertising, both truckside and airport advertising infiltrate certain out-of-home sectors that draw the attention of many demographics of consumers. While truckside advertising takes place on the roads, seemingly confronting the gazes of drivers, passengers, and pedestrians with its larger-than-life visuals and messages, airport advertising plays it cool in terminals and waiting areas, giving off a valuable advertising moment. How do both work to alert consumers and drive future business? Stay tuned for answers. Whether you’re about to jump into your car or board your next flight, be clear that advertising will have its way of coming along with you on the journey.

Can OOH Advertising Be Sustainable?

Posted by Matty Alburger | June 7, 2019

Advertising is far and wide seen as a valuable and profitable marketing strategy that is used by business savvy people as well as creatives. One of the main concerns that stems from advertising, especially excessive advertising, is that it has the potential to contribute to an overflow of materials and further land pollution. We know advertising wears many hats and can take on different shapes and sizes but, particularly with tangible advertising ex. print or poster, questions could arise as to whether or not this method is wasteful and unsustainable. For the purpose of this post we’re going to dissect why consumers prefer sustainable advertising through an informative Nielsen report, see how traditional outdoor advertising can turn into environmentally friendly creations, and explore some digital out-of-home advertising options that meet the criteria of sustainability.

Are Digital Billboards Bad for the Environment?

Posted by Matty Alburger | May 1, 2019

The results are in! And they’re mixed. Critics from different places have concluded opposing opinions on the environment impact of digital billboards, and we’re going to consider both sides to avoid bias. However, let it be known that digital billboards are effective out-of-home executions worthy of existing in a marketing mix. Digital signage is objectively on the rise, as big name corporations like Amazon and Apple are using digital boards to communicate with onlooking consumers. If digital billboards were really and truly harmful to the environment, would huge conglomerates like these be willingly involved in that type of medium?

Get in touch to learn more. Got questions about mobile billboards or prices? We’d be happy to give you a free consultation.