Moving Media Blog

How Effective is OOH Advertising?

Posted by Matty Alburger | September 4, 2019

When planning and choosing an advertising outlet that best conveys a marketing message while connecting with the right target audience, it’s important to understand which has the most effective outcome. According to Magna and Rapport’s latest OOH report, OOH advertising is the only traditional medium that has been growing ad sales over the last ten years with the predicted risen revenue by 3%-4% per year within the next five years. By 2021, OOH advertising is expected to reach about $33 billion USD. It’s obvious that clients and advertisers are putting their dollars into this medium, but why in fact are they doing this? What does OOH have to offer that other mediums lack? Why is OOH the answer to a lot of problems? This article will go into detail explaining the power of OOH advertising and how it has completely changed the game of advertising to valuable people, as well as seek to unlock the approaches out-of-home takes to better connect audiences.

Future Opportunities for Truckside Advertising

Posted by Matty Alburger | August 30, 2019

Truckside advertising is fairly new to the booming market of outdoor advertising, and can best be described as branding a business or product on the sides and/or rear of commercial trucks, trailers, or cars. The advertised brand isn’t typically affiliated with the vehicle itself, however the vehicle is rented out by a company to use its blank canvas as a means of advertising. The launch of truckside advertising is purposeful in that it adds quality to and raises brand awareness for companies looking to advertise in an OOH format. As with every advertising stunt, the truckside medium is meant to promote, infiltrate, and generate consumer buzz, leading to a capitalized outcome. There are plenty of ways that truckside advertising makes this happen for companies desiring a bit more space on the marketing map. This article will focus on new opportunities for truckside advertising, and will examine how mobile billboards offer unique selling points that zoom ahead of other mediums.

How Guerrilla Marketing Adds to Outdoor Advertising

Posted by Matty Alburger | August 23, 2019

Outdoor advertising includes no shortage of awe-inspiring campaigns that bring consumers closer to a brand’s vision and imagination. Executions such as transit advertising, wheatpaste posters, mobile billboards, wallscapes, and more provide audiences with clear messages depicting a user benefit or creative quality. Though these executions play a huge role in shaping the success of outdoor advertising, there is another marketing tactic that is sure to get consumers talking, sharing, and buying into. It’s called guerrilla marketing, and it has to do with unconventional, real life approaches and installations that create more memorable experiences with a brand.

The Importance of 3D Billboards in OOH Advertising

Posted by Matty Alburger | August 21, 2019

Outdoor advertising is typically exciting, as it has the ability to gently interrupt people’s day to day lives and make them think about a brand differently. Billboards are medium to large advertising formats that do exactly that, but 3D billboards have the power to transcend static and, sometimes even, digital billboards. Due to their dramatic visuals and pop-up book style techniques, 3D billboards are gaining more leverage in the world of outdoor advertising. Mediums such as bus shelters, vehicle wraps, and wallscapes also use 3D elements to enhance their advertising and create more memorable experiences with their targets. This post will detail the reasons why 3D billboards are so engaging, the types of mediums 3D billboards can be displayed on, how they can be used to market a new product, and how one 3D robotic billboard made it into the Guinness Book of World Records.

How Out-of-Home Advertising Adds Value to Business

Posted by Matty Alburger | August 13, 2019

Businesses in the modern era know that marketing and advertising helps sustain their current clientele, as well as garner new prospects. After all, marketing and advertising really mean benefitting businesses in the most hands-on and thorough ways. Through careful planning, evaluation, and execution of brand awareness campaigns, rebrands, or product extensions, marketing and advertising come together to give a business all the more value. Value is a shared practice between client and advertiser; it must make sense for both of them to be on board for one another. And, speaking of board, out-of-home advertising tactics, such as billboard advertising, offers businesses a TON of unexpected value.

How Outdoor Advertising is Affected by Programmatic Entering the Market

Posted by Matty Alburger | August 2, 2019

Outdoor advertising is undergoing a bit of a facelift, and it has to do with programmatic technology development entering its market. Innovation, effectiveness, and efficiency are just a few qualities that programmatic has to offer both advertisers and consumers receiving the messages. Digital out-of-home or DOOH is the type of outdoor advertising that is most impressionable and available for programmatic to enter its foundation because of the options and customizations that a digital form presents. When we discuss programmatic advertising, we are referring to the tech and data that is involved in planning, trading, and delivering an advertisement. We are not necessarily honing in on the advertising channel, but the process of creating a useful digital experience for everyone targeted. This article will look at the ways in which programmatic is actually helping the longstanding medium of OOH as well as shed light on the parts of the world that have already been active in using programmatic in outdoor spaces.

Comparing Truckside Advertising and Transit Shelter Advertising

Posted by Matty Alburger | July 26, 2019

There are plenty of ways to go about beginning your outdoor advertising spree. Different mediums have different advantages for different demographics. Truckside advertising, typically, targets a wide range of people on the move, as most onlookers will be in a mobile vehicle to meet the same action of the mobile billboard. Transit shelter advertising (or TSA) will target a lot of people, as well, however the impact will be more stationary and the influence will take place in one spot. TSA’s can’t move around like trucks do, obviously, so the reach might be a tad limited. However, plenty of commuters on transit and drivers/passengers passing by in their vehicles can, without a doubt, notice impressive transit shelter ads. This post will examine the advantages and disadvantages of these advertising mediums to find out which can fit best into a marketing plan, depending on the product.

Using Truck Advertising for Store Openings

Posted by Matty Alburger | July 26, 2019

Truck advertising is known to keep businesses moving and rolling, and is great for making first impressions with consumers. Startup companies or fairly unknown brands can definitely take advantage of the widespread reach that truck advertising has to offer. Truck advertising allows clients to take control of a campaign’s longevity and performance because there is full transparency established between client and advertiser. With a medium like truck advertising, clients are kept fully in the loop as to where their campaign will be travelling to and how many impressions will be received from the advertisement. In the case of store openings, truck advertising truly makes a significant mark. Because many consumers will be unaware of the opening date or the location of the future store, let alone what it brings to the table as a product, it’s very important for advertising to roll out as the first explicit statement. Truck advertising makes this possible, and we’re going to explain why.

Mobile Truck Advertising Toronto

Posted by Matty Alburger | July 19, 2019

Ever wonder what those vehicles are that pass you by containing vibrant advertisements pertaining to vacation getaways, or omit flashing moving images that show exciting concert footage? Those are called truck ads, or mobile billboards, and they’re a form of advertising that is only picking up more speed in the city of Toronto. Mobile truck advertising is an effective form of advertising that hits people when they least expect it- on their daily commutes or taking a jog down the street. It’s outdoor advertising that packs a bit of a punch.

Benefits of OOH Advertising

Posted by Matty Alburger | July 12, 2019

Much like everything in life, every form of advertising has their advantages and their disadvantages. For out-of-home advertising in particular, factors such as location, frequency, demographic, and medium need to be considered in great detail. Without careful evaluation of these factors, an ad campaign could go awry. That being said, OOH advertising has a bucketload of benefits that have the potential to surpass other traditional or digital forms of advertising. It hits people when they may least expect it, while they’re vulnerable outside their comfort homes, and may drive them to the point of sale with a brand. OOH advertising can be polarizing, picturesque, and shareable. This post will reveal some of the top advantages of out-of-home executions as well as dive into how digital OOH advertising is taking over the streets this year.

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