A mobile billboard is a medium of advertising strategically placed on moving vehicles such as taxis, the side of a truck, etc. Mobile billboards are a key form of out-of-home advertising (OOH),
Movia Media being one of the key players in this game identified this opportunity to place advertisements on trucks, they understood the potential of this ad placement. Various brands choose to be seen 24/7, trucks, buses, taxis, and other vehicle ads are spotted by people at surprising and unexpected locations which creates a sense of curiosity and urgency in the audience.
Here are 10 reasons why we love mobile billboards!
1. visibility
mobile billboards have great visibility, and their size and locations play a great impact on the audience, transit and truck ads go around the entire city passing on the message.
2. Clutter Free
This is arguably one of the only out-of-home (OOH) advertising mediums that is clutter-free. Unlike standard static billboards, mobile billboard advertisers never have to worry about competing for viewers’ attention.
3. Cheap
Compared to leasing your vehicle to advertise or other forms of out-of-home advertising, mobile billboards are by far the most affordable.
4. Impressions
Mobile billboard advertising yields the cheapest cost per impression (CPM)! This is the primary way that industry professionals measure the efficiency of their advertising. Read more about it here.
5. Targeting
You can target several demographics simultaneously. Mobile billboards are the best way to create top-of-mind awareness for consumers and generate strong brand awareness..
6. Moving Ad
Unlike static billboards or other OOH mediums, this advertisement is running. It is not restricted to just one location.
7. Peak Times and Traffic
Your advertisement can be driven during peak times such as rush hour traffic, long weekend holidays, etc. This is especially useful for targeting as you can specify times that cater to a specific target audience.
8. Flexibility
Almost always you can change up your mobile billboard campaign according to unique offerings, new products or services, etc.! Furthermore, installation is cheaper and faster compared to static billboards. Read more about why mobile billboards are better than static billboards here.
9. Contracts
Generally speaking, contracts for mobile billboards are significantly more flexible than competing marketing mediums. You can lease trucks for advertising for usually shorter amounts (usually a minimum of 3 weeks) of time compared to static billboards (usually a minimum of 3 months).
10. Brand awareness
Repetitive messages, slogans, images, and themes, create brand awareness and familiarity with the consumer. This fact becomes especially useful when your ad is being driven around on a giant truck all around highly populated cities.
Uber’s Mobile Billboard Campaign for Uber Eats
In large cities, Uber used mobile billboards to advertise its meal delivery service, Uber Eats.
Eye-catching billboards were a feature of the campaign, which was driven through congested
city streets by cars. The mobile billboards attracted potential consumers by showcasing
mouthwatering pictures of different cuisines and emphasizing how convenient it is to have meals
delivered right to their area.
Netflix Stranger Things Mobile Billboard Campaign
source: google
Mobile billboards were utilized by Netflix to create excitement for the third season of their
popular series, Stranger Things. Unusual mobile billboards festooned with enticing teasers and
show visuals cruised through cities as part of the promotion. With the clever use of billboard
mobility, this innovative advertising approach sought to captivate viewers and spark their
curiosity in the approaching season.
