Our Story

How Movia’s mobile billboards got going.

It all started in 2015 when founder, Casey Binkley saw an opportunity. He noticed that there were hundreds of trucks on the road – right in people’s lines of sight – that were simply blank. He realized that each of them had the potential to become a moving billboard, driving a brand’s message to anyone on its route. And that unlike traditional out-of-home media, these spaces wouldn’t be limited by city restrictions. Even better, they could reach specific audiences at specific times and places – even places advertisers might never have thought to go before.

Taking the idea one step further, technology was added to the mix. Today, Movia is the only mobile billboard/truck wrap supplier that incorporates GPS tracking and Impression Analytics into its offering – capturing where the trucks are at any given moment, who is seeing them, and how many impressions the ad is gathering. These abilities mean Movia is much more than a company that puts ads on trucks. We offer a unique and exciting meeting of analog and digital platforms to help brands to make the most of their out-of-home campaigns.

movia ad on delivery truck in front of Rogers Centre
Movia team photo enjoying lunch

How we're
driving the love

The whole team at Movia is committed to helping non-profits thrive. Every year, we donate our time, support, and trucks to organizations that are making good things happen in their communities.

Pledge 1

Movia has taken the 1% Pledge and joined the movement!

Ad Club

Movia supports the Toronto AdClub OOH Day Event.

Movia Partners

Meet our team.

Casey Binkley

Founder/CEO

Philip Randall

COO

Gregory Meloche

CTO

David Pell

Front End Developer

Tony Cen

Software Developer

Nathan Hadlock

Hardware Expert

Asif Khan

Founder of the Location Based Marketing Association

Fred Forester

Ex-President of Omnicom Canada

Ted Boyd

Board of Directors for CBC