digital advertising – Movia Media

Moving Media Blog

JCDecaux created an OOH ad where they tilted the car to let passersby see the inside of the car in a creative way.

Automakers Take OOH Ads To The Next Level

The best way to reach drivers is on the road, where consumers spend most of their time commuting to and from work on a daily basis. So where else would be a great place to advertise your next car or motor campaign better than on congested roads? The Texas A&M Transportation Institute issued a report […]

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Digital billboard with different companies logos.

OOH Will Become More Digitally Driven in 2021

The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]

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Burn the AD billboard campaign done by Burger King in Brazil.

“What’s Next?” The Future Trends of OOH

OOH advertising is known as one of the most immersive and creative ways to advertise in the forms of billboards, posters, truck-side ads, and more. As the advertising industry continues to expand and grow, the future looks bright for OOH, particularly digital out-of-home (DOOH) advertising, with new trends emerging constantly. A statistical report on eMarketer, […]

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man on the street interacting with a digital display about food

Ten Innovative OOH Campaigns that Engaged with the Public

Back in the day, the general public would be able to make an instant connection with the traditional methods of marketing – a short message that’s packed with information to try and get people to buy a product or a service. However, as modern society develops, marketing has become a huge and stimulating industry – […]

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busy street with multiple bright digital billboards

Digital Out-of-Home (DOOH) – Gateway Into the Future

Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]

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Target truck-side advertising

Why Out-of-Home is a Win for Retailers

According to Statista, the Fast-Moving Consumer Goods (FMCG) market is the largest in the United States, with an estimated market value of $635 billion. This is why  players in the FMCG market compete aggressively in advertising to showcase why and how their products are the best in the market. Today, there are over 343,106 billboards […]

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