September 16, 2022
Consumer demand for the chicken sandwich is holding steady, but the real category growth is how more competitors are making premium versions. Sure, fast-food chains have had chicken sandwiches on the menu but usually shoved into some inconspicuous place. Now, more and more fast-food restaurants are getting into the gourmet chicken sandwich game, putting their […]
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June 30, 2022
If you are a business owner, then you are probably familiar with digital marketing already. Many would argue that digital marketing is the most effective and useful way of advertising and marketing one’s business in 2022. Other methods like television and radio simply aren’t effective anymore. Digital marketing gives you the ability to reach out […]
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June 21, 2022
Search Engine Optimization, or SEO, is the practice of optimizing a website to increase its rank in the search engine results pages (SERP) for certain queries. In general, the higher the rank, the more traffic the website will receive from the search engine. SEO is a complex and ever-evolving field, but some basic principles remain […]
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May 19, 2022
To be successful in the business world, it’s important to have a clear and concise marketing strategy. But for many small businesses, crafting an effective marketing plan can be a daunting task. There are so many different ways to reach potential customers these days, that it can be difficult to know where to start. That’s […]
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May 12, 2022
(Source: Pixabay) If you take a look around, digital billboards are placed everywhere–they’re in metropolitan areas, on roads, and even in shops. The advertisements placed on these billboards are big, loud, and most importantly, effective in catching your attention. But have you ever wondered how they work? In the past companies had to coordinate with […]
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April 15, 2021
The best way to reach drivers is on the road, where consumers spend most of their time commuting to and from work on a daily basis. So where else would be a great place to advertise your next car or motor campaign better than on congested roads? The Texas A&M Transportation Institute issued a report […]
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January 19, 2021
The world has changed greatly over the past 20 years with technology advancing to new heights beyond our wildest dreams. Essentially every field of work has changed the way they operate with new technology emerging and making our lives more efficient and fast-paced. In other words, technology gets the work done in ways that humans […]
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November 11, 2020
OOH advertising is known as one of the most immersive and creative ways to advertise in the forms of billboards, posters, truck-side ads, and more. As the advertising industry continues to expand and grow, the future looks bright for OOH, particularly digital out-of-home (DOOH) advertising, with new trends emerging constantly. A statistical report on eMarketer, […]
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October 22, 2020
Back in the day, the general public would be able to make an instant connection with the traditional methods of marketing – a short message that’s packed with information to try and get people to buy a product or a service. However, as modern society develops, marketing has become a huge and stimulating industry – […]
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October 16, 2020
Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]
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