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Moving Media Blog

Advertising Alcohol with OOH Today

Most of us can agree that the first backyard hangout post-lockdown with friends would not be complete without sipping on an ice-cold vodka soda. Why is this? Why are malt beverages, hard seltzers, and coolers so popular right now? Because their branding is fresh, it’s playful, it’s new, and it’s working – especially among younger […]

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