September 16, 2022
Consumer demand for the chicken sandwich is holding steady, but the real category growth is how more competitors are making premium versions. Sure, fast-food chains have had chicken sandwiches on the menu but usually shoved into some inconspicuous place. Now, more and more fast-food restaurants are getting into the gourmet chicken sandwich game, putting their […]
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November 19, 2020
Fast food restaurants are a worldwide multi-billion dollar industry. It’s affordable , reliable, and tastes great for the price. OOH advertising is the perfect way to showcase fast food restaurants as local passersby and tourists alike can view the ads and use the opportunity to grab breakfast, lunch, or dinner if they are in a […]
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November 12, 2020
Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]
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October 16, 2020
Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]
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July 31, 2017
Launching successful out-of-home advertising (OOH) campaign on your own can be a little tricky, especially if you don’t have any prior experience or professional knowledge within the OOH Industry. Don’t worry! This brief checklist will prepare you for launching your ad campaigns like an actual advertising expert! Grab a notepad and let’s get started!
