November 24, 2022
Cost per thousand (CPM) is the term used to indicate the cost of 1,000 impressions received from one advertisement. What does it mean? Cost:Total amount spent on advertisement Total impressions: No of times ad was loaded on the page Companies aim to achieve a CPM between $1 – $10 (In other words – spending $1-$10 […]
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December 14, 2020
During a difficult time like the pandemic, where hosting educational fairs to attract students isn’t possible, schools are relying on other alternatives to get the same results. One way to do so is with the out-of-home (OOH) advertising medium. This article will take a look at why and how the academic world is using OOH […]
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December 4, 2020
When you hear the word “advertising”, you will most likely associate it with a product or service. However, the industry is much more than just boosting sales. As people’s attention on global matters and social issues becomes more and more fixated, many organizations and companies have realized and used advertising, especially OOH, to their advantages […]
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November 27, 2020
One of the biggest and most important U.S. Presidential Elections took place earlier this month and the buzz surrounding it still hasn’t died down. As we count down to the new term in January 2021, let’s go down memory lane and take a look back at some of the most memorable political OOH campaigns throughout […]
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November 20, 2020
The video game industry has been booming more than ever in the past decade, with impressive transformations in all areas from gaming consoles, to game development, to distribution methods, it has become a huge portion of the entertainment industry today. With gaming companies experiencing exponential growth, implementing marketing strategies through various advertising mediums, including outdoor […]
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November 12, 2020
Brand advertising wars are not something unheard of. They have been around since forever but have never really gone out of style. If anything, competitive advertising is stronger and more creative than ever. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brand’s […]
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November 5, 2020
Healthcare has always been one of the most pressing matters in the eye of the public. Especially during the pandemic, the limelight shines over the pharmaceutical industry brighter than ever before. With limited social gatherings and interactions, mass shutdowns of public spaces, along with declining ratings from traditional mediums, pharma companies are urged to modify […]
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October 29, 2020
It’s no secret that out-of-home (OOH) media plays an important role in various successful marketing campaigns. When being used in an effective mix of media, OOH can easily boost return on investment (ROI). Giant digital companies like Spotify and Google, while dominating the online world, still deeply depend on OOH advertising to help reach their […]
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October 22, 2020
Back in the day, the general public would be able to make an instant connection with the traditional methods of marketing – a short message that’s packed with information to try and get people to buy a product or a service. However, as modern society develops, marketing has become a huge and stimulating industry – […]
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October 16, 2020
Remember those magical newspapers with moving pictures and talking paintings in the Harry Potter world we all know and love? Well, it’s not just fictional anymore. Along with the development of technology, marketing is continuously changing and growing, with channels like social media and digital out-of-home (DOOH) leading the way. While DOOH was introduced into […]
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