June 7, 2018
Like everything else traditional advertising, the industry’s madmen have predicted the death of OOH advertising for some time now. They say that billboards are slowly dying off – just like radio, T.V., print and other ad mediums that now seem like relics of the 20th century.
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May 29, 2018
If you’ve considered the pros and cons of using outdoor ads, you’ve probably heard that they’re hard to measure. And that would seem like a fair assumption. After all, most billboards are flat, and passersby don’t touch or interact with them in any way. Considering the cost of these ads, it would seem better to avoid that this often ignored and immeasurable medium.
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May 18, 2018
We advertisers always hunt for new ways to strike a chord with our audience. But regardless of all the tactics and tools at our disposal, there’s one that never fails if used well – humour.
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