Where a high-impact truck advertising wrap meets technology.

Let’s talk.

Got questions about a truck advertising wrap or truck advertising wrap rates? Contact us for a free consultation. We’ll discuss what results you can expect for your particular brand or business and whether or not a truck advertising wrap is right for you.


    Cut-through creative

    Our big, bold moving canvases drive to and alongside the people you’re looking to reach. Unlike static billboards that become distant wallpaper, our truck advertising wrap is ever-changing and at eye level, so they really break through.

    Maximum horsepower, minimum cost

    How expensive are truck advertising wrap rates? Compared to other forms of OOH advertising, a truck advertising wrap has the lowest large format CPM (cost per thousand impressions) in the industry. Combine that with our mobile retargeting tech and you’ve got one of the most cost-efficient ways to reach your audience out there.

    Target like never before

    A truck advertising wrap goes where traditional OOH media can’t. We’ll drive your message to exactly the audience you want, based on demographics, time of day, geographics, and even specific routes and roads.

    Strategic route selection

    Target specific routes like suburban neighbourhoods, rural roads, or dense urban centres. Or contextualize your message by choosing commercial, industrial or retail spaces such as grocery stores, gas stations or convenience stores.

    Onboard beacon analytics

    Know who saw your campaign when and where – thanks to our unique onboard beacon technology placed on our truck advertising wrap. Our online analytics dashboard will give you all the stats to help you gather learnings and check the success of your campaign in real time, anytime.

    Retarget based on Wi-Fi/Bluetooth signal

    Retarget devices that come in contact with your truck advertising wrap for ROI measurement. Our beacon technology picks up their Wi-Fi and Bluetooth signals, so you can detect, track, and build mobile audiences for your brand. You can even set frequency retargeting thresholds to only re-engage with those who have seen your truck advertising wrap a set number of times.

    Reach exactly who you want

    We’ll then help you strategically retarget this audience, based on your criteria for demographics, location, and online behaviour. The result is more meaningful contact with your consumer, and more traction and recognition for your brand. In other words, campaign optimization.

    An extension of your brand

    A message on a truck advertising wrap is an ad. A message on a Movia truck advertising wrap feels more like an extension of your brand. That’s because most people see your truck advertising wrap as owned and operated by the brand, increasing your social currency. Your business feels bigger, busier and more "of the moment" than ever.

    Connecting with the community

    Our drivers can carry custom handouts and engage in meaningful, one-on-one exchanges with the people they meet while on the road, creating a valuable sense of community engagement.

    A friendly truck advertising wrap driver with his truck advertising wrap.
    1+B Impressions
    Delivered
    14% Increase Average
    Digital
    Conversion
    1000+ A total
    truck advertising wrap

    Brand Lift Study shows through the roof engagement activity

    Caddle conducted a study with one of our entertainment clients, testing the effectiveness of a Movia truck advertising wrap

    Based on a 7 week, 12 trucks campaign in Toronto (6M pop)

    Equalizer and Clarice logos

    31.4% unaided recall rate (high for a truck advertising wrap)

    78% watched 1 or more episodes

    72% believe a truck advertising wrap is a unique way of marketing to consumers

    Let’s talk.

    Got questions about a truck advertising wrap or truck advertising wrap rates? Contact us for a free consultation. We’ll discuss what results you can expect for your particular brand or business and whether or not a truck advertising wrap is right for you.