Location and Visibility
Using technology and research based geographical targeting can help brands identify the right
space or location for a particular campaign. This process assists in providing greater
visibility with promising reach and impressions.
Unmeasurable spends were previously the first to be discontinued owing to the uncertainty of
impressions. Advertisement agencies continued to receive requests for lower charges since brands
were unable to measure the billboard's genuine impact on potential viewers. However,using the
benefits of location-based targeting, a brand can now decide how much to spend on a campaign
media for a specific geography to get a desired result. More the visibility and reach- greater
the budget of the print ad.
Design and creative freedom
A clear call to action, a basic message, and a compelling visual attract constant traffic to a
billboard. To send an impactful message, the design does not have to be complex. Static
billboards are excellent examples of advertising's creative freedom. There's a lot that can be
done with the billboard's design and extensions, including things like light play and cutouts
that help the campaign's message stand out. This is a striking addition that will amaze your
viewers and increase the overall impact of your campaign.