Sometimes, all a little business demands is a beautifully constructed vinyl vehicle wrap to send it along its impressionable way. All in all, vehicle wraps command a lot of attention. A well designed wrap can turn an ordinary car, truck, van, or trailer into a year-round advertising machine. Depending on the duration of the campaign, a vehicle wrap can give your business the public eye it’s been craving for a while. Based on both testimonials from clients and statistics gathered by the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the best giveback and satisfaction when marketing your business, product, event or service. This post will highlight many of the advantages of having a vehicle wrap and incorporating it into your marketing mix.
If you’re looking for the most versatile option for your advertising dollar, vehicle wraps have been proven to have the lowest cost-per-impression of any other form of advertising. Unlike other media channels like radio, static billboards, TV, or direct mail, vehicle wraps work for businesses 24/7, 365 days a year, for up to six years. And, depending on the city and population size, a single vehicle wrap can generate between 30,000 and 80,000 daily impressions, according to the OAAA. A vehicle wrap is transformative and extroverted, which will bring light to a company big or small no matter the circumstance. Let’s dive into the advantages of using one for business.
They Demand Immediate Attention
A bright colored, delightful vehicle wrap will capture the eyes of everyone in the vicinity. No one pays attention to a blank, white van, but if that van is coated in a bold vehicle wrap then no one can look away. Vehicle wraps are naturally engaging, and most people will want to be a part of the fantasy. This is especially true if the vehicle wrap is designed in a creative and artistic fashion.
More People Are Sought Out
Tens of thousands of people can be reached through the use of an effective vehicle wrap on a mobile billboard. Many businesses generate more business from the attention of an eye-catching vehicle wrap than through website traffic. Mobile billboards carrying the vehicle wrap can travel through populous locations where more heads will be accounted for.
The Advertising is Non-Invasive
Like other forms of advertising that may interrupt a consumer’s path and deter them from looking into more information about a given company, vehicle wraps don’t intrude on anyone’s predetermined journey. They simply blend in with the rest of their environment because they’re on vehicles, but their messaging remains the selling point that separates it from other cars on the road.
They’re Mobile Forces
Vehicle wraps travel into the view of consumers while they’re already mobile. Because vehicle wraps are present on certain sourced vehicles, they’re presence in the outdoor environment run alongside other cars. On-the-go advertising is just as, if not more, valuable than static advertising people pass by everyday.
Money is Saved
Unlike static billboards and digital billboards that have continuous costs for as long as you run them, vehicle wraps can be changed as little or as often as you see fit to save some money. An initial investment for a slither of the cost, compared to other longer term ad campaign channels, is how vehicle wraps generate better responses over the years. The money saved is well worth the amount of impressions hit.
Locally Targeted
Vehicle wrap advertising will most likely be seen by people residing in the area it’s driving around in. Small businesses gain big profits from having their wraps showcased in the town their business has shop in. It’s targeted specifically to people who are already in a given environment, with the intention that they’ll be more aware of what services exist around them.
It’s Protected Advertising
Vinyl vehicle wraps are made to protect the exterior of a vehicle because of their durability, strength, and resistance to outside forces. They’re also quite easy to remove and fasten. Vehicle wraps are guaranteed to be protected measures of advertising for your business.
They Look Professional
Vehicle wraps make any old car look like a well-designed fleet vehicle. A wrap makes your business look modern, sometimes contemporary or elevated, and larger than life as it hits the streets. This can result in feelings of trustworthiness from consumers. People think that a company with a strong advertising face gives good business.
