Why are mobile billboard advertisements thriving in a digital world?
Online advertisements are not the ‘be-all-end-all’ of marketing. While the industry does account for a large percentage of the market and doesn’t plan on stopping there according to research which predicts a strong 8.4% compound annual growth rate from 2018 through to 2023, online advertising comes with just as many strengths as it does weaknesses. Customers have the ability to ignore ads, there are many common technical issues, and consumers can be distracted by the commonly highly-dense platforms. With these gaps in the effectiveness of online advertisement, the marketing industry has holes that need to be addressed.
Read More