YourCall Minnesota logo for their truck advertising campaign


People who profit from the exploitation of forced labour are involved in human trafficking, a category of crime that also includes sex trafficking. There may be overlap with prostitution, but it becomes sex trafficking only if a third party is benefitting from the sale of illegal sex. Coercion, threats, isolation, and physical violence are all tactics used by traffickers to keep their victims quiet. Minnesota is known as one of the top locations in the U.S. for sex trafficking. In the Twin Cities alone, prosecutors found over 34,000 advertisements for sex posted online over a six-month period.

Truckside Advertisement photo of YourCall Minnesota doing a targeted OOH advertising campaign in the Green Mill parking lot

Number of
mobile billboards


Project Scope

52 weeks


32M impressions
after 52 weeks




Movia YourCall Minnesota Truck Advertising Case Study

Truckside Advertisement for YourCall Minnesota in front of a Denny's

About the Company

Your Call MN is a public service campaign created in collaboration with the Bureau of Criminal Apprehension (BCA)-led MN Human Trafficking Investigators Task Force (MNHITF) and the Tribes United Against Sex Trafficking (TRUST) Task Force to raise awareness about and increase reporting of suspected human/sex trafficking in the state of Minnesota.