The Woods Cannabis Retail Store Launch with Mobile Billboards

Summary

In 2018, Canada passed legislation to allow the sale of recreational cannabis. In just 5 years the number of legal dispensaries skyrocketed to nearly 4000 stores! For independent retailers like The Woods Cannabis, competition has never been more intense, and finding new ways to engage with consumers in a meaningful way can be challenging. Without the brand awareness of larger chains, they needed a way to tell potential customers that not only are they open for business but that they also offer delivery. By partnering with Movia to develop a mobile billboard campaign, The Woods was able to announce their arrival in a big way using a medium that is often overlooked by the Cannabis industry. With just a single truck, they were able to create sufficient brand awareness around retail shopping centers to ensure that their new store opening was a huge success. At Movia, we believe that out-of-home media should be accessible to every business, and our unique platform makes it easy to get noticed and leave a lasting impression on any audience. Isn't it time your brand got moving too?