Vuori - Mobile Billboards - Store Opening

Summary

Emerging from the heart of California, Vuori has etched its mark as a formidable contender in the burgeoning athleisure domain. Following a triumphant pilot campaign in Los Angeles, Vuori sought the expertise of Movia to spearhead a series of grand store inaugurations over a span of two years. As the spring of 2022 unfolded, branded caravans tracing routes around the fresh Boston outlet made a resounding impact, racking up a staggering 8.4 million impressions over a mere five-week stretch. Subsequent post-sale assessments revealed a fascinating insight - customers had caught a glimpse of these mobile billboards prior to gracing the stores with their presence. This tangible interaction bore testimony to the potency of Mobile Billboard advertising, not only in bolstering brand visibility but in catalyzing actual in-store purchases. Armed with ambitious visions of expansion, Vuori has steadfastly embraced mobile billboards as a cornerstone of its inventive marketing blueprint.