Tractor Beverages - Mobile Billboards
Summary
Tractor takes pride in offering Certified Organic, Non-GMO beverages, exclusively partnering with restaurants to minimize its carbon footprint through food service channels. Their collaboration with Movia began with a 30-truck, 14-week pilot in Los Angeles and Dallas, targeting audiences near restaurant partners. The campaign garnered a remarkable 132.4 million impressions, further reaching their core audience online with an additional 1.9 million impressions. An independent study revealed a 33% brand recall rate, which climbed to 42% among frequent commuters. Encouraged by these results, Tractor expanded the campaign with 13 more trucks in San Diego, Chicago, and Denver. Alongside, with Movia's initiative, they planted 13,000 trees, aligning their advertising campaign with their sustainable ethos.
Duration
Impressions
after 14 weeks
Trucks
Location
Website
Tractor Beverages - Mobile Billboards Case Study
About Tractor Beverages
Tractor believe that what we drink can be sourced, prepared and poured with all the love, attention and intention as the food we eat. The vision for a better way to beverage was born on a farm, and today, our original mission continues—put something better, something real, in the pitchers, cups and glasses that accompany great food. Our work is fueled by one simple idea - to create the cleanest, most flavorful beverages possible. The fruits the others call “imperfect.” The roots, blossoms and barks the others never considered. We create drinks flavored only by their clean, flavorful ingredients, and the earth they came from.
