Shoppers Drug Mart - Mobile Billboards

Summary

Shoppers Drug Mart and Dentsu were launching a new fresh food section in locations in Calgary and Edmonton and they needed to reach people that were out and about, commuting, and staying at home. This was all during a time when Covid restrictions had shifted the movement patterns of consumers significantly. Movia's mobile marketing strategy was able to bring the new fresh food section news into key locations and areas nearby these Shoppers Drug Mart locations. With 5 trucks over 5 weeks, the campaign garnered over 10 million impressions, many of which were delivered at key times when consumers were making shopping location decisions. Being able to take their message mobile where the population was spending their time, enabled the new store sections to launch effectively.