Shopkick - Truck Advertising
Summary
Shopkick is a leading shopping rewards app that rewards consumers for shopping in-stores, online, and everything in between.
To amplify brand visibility, Shopkick partnered with Movia for a 14-week, six-truck campaign across Indianapolis and Cincinnati. The trucks made regular deliveries to key retailers like Walmart, Kroger, and Target, with dedicated weekend stops outside these big-box stores to maximize exposure. These high-traffic locations were strategically chosen to reach shoppers, while the campaign also targeted office locations of major brands like Heartland, P&G, and Kraft Heinz. In addition, our drivers acted as brand ambassadors, distributing thousands of flyers along their routes, creating even more direct engagement with potential customers.
With our onboard technology, Shopkick could accurately measure millions of impressions and capture mobile IDs, building a highly targeted audience with strong brand awareness.
This strategic, multi-faceted approach provided Shopkick with significant exposure, connecting with their target audience where they live, shop, and work.
Number of
mobile billboards
Project Scope
Results
after 14 weeks
Location
Website
About Shopkick
Shopkick is a leading shopping rewards app, bringing moments of joy to everyday shopping - both on- and off-line. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. The company’s unique pay for performance model has been proven to deliver high ROI, while driving incremental traffic, product engagement, and sales. Some of its leading brand and retail partners include Kraft-Heinz, Barilla, GE, Kellogg’s, and Unilever, among others.
