Summary

One of Ontario’s biggest theme parks, Santa’s Village needed to drive park attendance in the summer of 2019. Since the park was situated in the centre of cottage country, their audience was spread out over a huge geographic area. Achieving effective reach numbers meant being in a lot of small towns without the big budget of outdoor advertising. Partnering with Movia gave Santa’s Village the innovative mobility they needed to reach all of central Ontario throughout the expensive summer period. Attendance exceeded the park’s expectations, driven by Movia Media’ ability to bring the brand into new markets.

Truckside Advertisement photo of Santa’s Village Theme Park showing casing a roller coaster ride at Queen and Spadina in Toronto

Movia Santa’s Village Mobile Billboards Case Study

Number of
mobile billboards

6

Project Scope

26 weeks

Results

20+M impressions
after 26 weeks

Location

Barrie Ontario

Website

santas
village.ca
Truckside Advertisements for Santa’s Village a Muskoka Theme Park showcasing a roller coaster ride

About Santa’s Village

For those of you who love the holiday season, Santa’s village is exactly where you want to be. A Christmas themed amusement park that features family friendly rides and entertainment as well as two parks that are geared towards 12+ audiences that features ziplines, arcades, go-karting and more. The amusement park is located in Muskoka Ontario and has been making family memories since 1955.

“Partnering with Movia Media allowed us to innovatively and effectively reach new audiences. We particularly liked the ability to target specific markets, contributing to higher than expected attendance growth this year”

- Ina Rivard,
Marketing Director

One Mobile Billboard for Santa’s Village Theme Park with Santa riding in a roller coaster
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