Rogers logo for their truck advertising campaign

Summary

With all the new players that continue to enter the telco playing field, having your marketing reach every last customer out there is important. For Rogers, a giant in this arena, reaching rural customers about connected home services was a challenging goal. Targeting remote and small town home owners with out-of-home advertising in a place as huge and widespread as Ontario is difficult. Especially when your goal is to reach people from every corner of the province. So Rogers went the smart way, partnering with Movia to use truck-side ads to bring their message to far-apart communities. Four trucks were deployed over a 12 week period, resulting in 11,200,000 impressions. An impressive feat for a rural campaign in one of Canada’s largest provinces.

Truck Advertisement photo of Rogers doing a targeted business area OOH advertising campaign

Number of
mobile billboards

3

Project Scope

12 weeks

Results

11M+ impressions
after 12 weeks

Location

Rural Ontario

Website

rogers.com

Movia Rogers – Connected Home Mobile Ads Case Study

Truckside Ads for Rogers travelling in Ontario

About Rogers

Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario.[6] The company traces its origins to 1925 when Edward S. Rogers Sr. founded Rogers Vacuum Tube Company to sell battery-less radios, although this present enterprise dates to 1960, when Ted Rogers and a partner acquired the CHFI-FM radio station;[7] they then became part-owners of a group that established the CFTO television station.[8]

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