Ottawa Senators Hockey Team - Mobile Billboard Advertising
Summary
The Ottawa Senators wanted local fans to know the team was back in action for the upcoming hockey season. With big trades in the offseason, it was time for something invigorating for the team’s engagement strategy. 3 Mobile Billboards targeting community recreation facilities, residential neighborhoods, and shopping centers became the highlight of the OOH component of the campaign. The trucks became a contextual execution, with many on-lookers believing the trucks were delivering goods for the team. A few people even asked about ticket discounts and free jerseys. To ensure the local fan base was excited about supporting the upcoming season, the Senators wanted to go bigger - and Movia’s Mobile Billboards made it happen!
Number of
mobile billboards
Project Scope
Results
after 14 weeks
Location
Website
Movia Ottawa Senators Location Launch Case Study
About Ottawa Senators
The Ottawa Senators (French: Sénateurs d'Ottawa), officially the Ottawa Senators Hockey Club[b] and colloquially known as the Sens, are a professional ice hockey team based in Ottawa. They compete in the National Hockey League (NHL) as a member of the Atlantic Division in the Eastern Conference, and play their home games at the 18,652-seat Canadian Tire Centre, which opened in 1996 as the Palladium.
