Northwest Bank - Mobile Advertising
Summary
Northwest Bank, a regional banking operator with over 170 locations came to Movia to drive awareness in Indianapolis, which needed a boost. The Mobile Billboard campaign was just what they needed to drive impressions into key neighbourhoods and areas that bank wanted to gain traction. The 3 trucks – 5 week campaign delivered over 3 Million eye-catching impressions. Being able to hyper-target with large format Mobile OOH gave Northwest Bank the exposure required to be top of mind when thinking banking. Whether at home, out commuting, or going for a walk, people living in Indianapolis new Northwest Bank was open and ready to serve them.
Number of
mobile billboards
Project Scope
Results
after 8 weeks
Location
Website
Movia Northwest Bank Truck Ads Case Study
About Northwest Bank
Northwest Bank is a bank headquartered in Warren, PA. It is the leading subsidiary of Northwest Bancshares, Inc., a bank holding company. It operates 170 branches in central and western Pennsylvania, western New York, eastern Ohio, and Indiana.
