Baskin Robbins - Mobile Billboard Advertising
Summary
Baskin Robins Ice Cream wanted Ottawa to know a new Ice Cream Sundae product line was available this summer! Going live on 5 Mobile Billboards over 12 weeks, they targeted affluent parts of the Ottawa market. Drivers were inundated with people commenting on the campaign... A customer approached one of the drivers and in an aggressive tone, said, "Thanks a lot". The driver asked what the problem was, and the pedestrian responded, "I saw your truck the other day, and I couldn't stop thinking about Ice Cream, I had to go to Baskin Robbins and get some!" Not only was Ottawa talking about the campaign but they were also gobbling up Ice Cream faster than it could be restocked! Sundae Toppings sold out during the execution, showcasing how effective Mobile Billboards drive sales!
Number of
mobile billboards
Project Scope
Results
after 28 weeks
Location
Website
Movia Baskin Robbins Truck Ads Case Study
About Baskin Robbins
Baskin Robbins is an American multinational chain of ice cream and cake speciality shops owned by Inspire Brands. Baskin Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin Donuts.
