Summary

Magical Winter Lights is a holiday season festival and light show in Houston that relies on couples and families to get excited about the season and come on out to experience the event. This means giving people both the information they need, along with a visual feast for the eyes that will immediately give them a feeling for how magical the event is. Three trucks were booked in partnership with AdQuick to travel around the Houston area, especially in zones where families would see the ads. One side of the truck was wrapped with location and dates, and the other used the large space to show off what the wonderland looks like. In total, 5.3 million impressions were made…meaning thousands of people were inspired look up this event and put it on their holiday bucket list.