Magical Winter Lights Festival logo for their truckside Advertising campaign in Houston, Tx..


Magical Winter Lights is a holiday season festival and light show in Houston that relies on couples and families to get excited about the season and come on out to experience the event. This means giving people both the information they need, along with a visual feast for the eyes that will immediately give them a feeling for how magical the event is. Three trucks were booked in partnership with AdQuick to travel around the Houston area, especially in zones where families would see the ads. One side of the truck was wrapped with location and dates, and the other used the large space to show off what the wonderland looks like. In total, 5.3 million impressions were made…meaning thousands of people were inspired look up this event and put it on their holiday bucket list.

Mobile Billboards photo of Magical Winter Lights festival carrying out a targeted OOH advertising campaign.


4 weeks


5M+ impressions
after 4 weeks





Movia Magical Winter Lights Festival Mobile Ads Case Study

Mobile Ads for the festival of Magical Winter Lights in Houston, Tx..

About Magical Winter Lights

Explore illuminated castles and world landmarks, peek under the sea and step into imaginary lands of delight and adventure at Magical Winter Lights!

Encompassing more than seven dazzling themed displays and with more than six million lights, the 2022 Magical Winter Lights festival will be held all holiday season from November 18, 2022 to January 7, 2023 including Thanksgiving, Christmas Eve, Christmas Day, New Year's Eve, and New Year's Day at Houston Raceway Park in Baytown.