Kotn logo for their truck ads campaign


Lennar is one of the Nation's leading homebuilders providing homes for first-time, move-up, luxury, urban and active adult buyers. They came to Movia for a 10-truck, 14-week execution in Orlando and Central Valley to reach their audience in select counties. The campaign generated 42 million impressions in these key areas and retargeted 100,000 unique device IDs from their core demographic. Drivers also became an extension of the brand, distributing 20,000 Lennar-branded flyers at residential homes along their delivery route. In addition, with the help of Movia's tree-planting initiatives, Lennar planted 3,000 trees, making their advertising efforts not only just sustainable but carbon negative.

Mobile Billboard photo of Lennar doing an OOH advertising campaign

Number of
mobile billboards


Project Scope

12 weeks


42 M impressions
after 12 weeks



Movia Lennar Mobile Ads Case Study

Truckside Ads for Lennar travelling in Orlando

About the Company

Lennar Corporation is a home construction company based in the census-designated place of Fontainebleau, Florida, with a Miami postal address.[1] In 2021, the company was the second-largest home construction company in the United States based on the number of homes sold.[2] In 2021, the company was ranked 129th on the Fortune 500.[3] The company operates in Florida, New Jersey, Pennsylvania, South Carolina, Georgia, Illinois, Indiana, Maryland, Minnesota, North Carolina, Tennessee, Virginia, Texas, Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah, Washington, and Wisconsin.