Lenar Realestate - Mobile Ads
Summary
Lennar is one of the Nation's leading homebuilders providing homes for first-time, move-up, luxury, urban and active adult buyers. They came to Movia for a 10-truck, 14-week execution in Orlando and Central Valley to reach their audience in select counties. The campaign generated 42 million impressions in these key areas and retargeted 100,000 unique device IDs from their core demographic. Drivers also became an extension of the brand, distributing 20,000 Lennar-branded flyers at residential homes along their delivery route. In addition, with the help of Movia's tree-planting initiatives, Lennar planted 3,000 trees, making their advertising efforts not only just sustainable but carbon negative.
Number of
mobile billboards
Project Scope
Results
after 12 weeks
Location
Website
Movia Lennar Mobile Ads Case Study
About the Company
Lennar Corporation is a home construction company based in the census-designated place of Fontainebleau, Florida, with a Miami postal address.[1] In 2021, the company was the second-largest home construction company in the United States based on the number of homes sold.[2] In 2021, the company was ranked 129th on the Fortune 500.[3] The company operates in Florida, New Jersey, Pennsylvania, South Carolina, Georgia, Illinois, Indiana, Maryland, Minnesota, North Carolina, Tennessee, Virginia, Texas, Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah, Washington, and Wisconsin.
