Kijiji logo for their truck advertising campaign


Kijiji Auto was looking for a way to stand out and tell Nova Scotia that vehicles are available after years of limited inventory. With the pandemic having dire consequences for the global automotive industry, supply has been scarce for anyone looking for wheels. Kijiji, being savvy, wanted to reach commuters when and where they were thinking about vehicles. Mobile Billboards became a natural part of the campaign, being in front of the target audience at all times, day, night, rain, and occasional shine. The campaign launched during hurricane season, and the trucks played a vital part in keeping communities well-stocked with necessities. Two dedicated weekend placements at the Halifax Shopping Center caught everyone's attention in addition to over 3 Million impressions served to vehicle owners. A perfect example of how strategic thinking can produce massive results.

Kijiji Auto doing OOH Advertising using Mobile Billboards

Number of
mobile billboards


Project Scope

12 weeks


10+M impressions
after 12 weeks




Movia Kijiji Auto Case Study in Halifax Nova Scotia

Reaching Commuters with Mobile Billboards Ads for Kijiji

About Kijiji is a Canadian online classified advertising website and part of eBay Classifieds Group, which was acquired by Adevinta [de] in 2020. It operates sections for cities and urban regions, for posting local advertisements. Kijiji was launched in February 2005 as an eBay subsidiary and became part of the eBay Classifieds Group in 2007. The Kijiji brand is used in more than 100 cities in Canada,[4] while eBay Classifieds websites are available under different brands in other countries. Kijiji parent is Dutch company Marktplaats BV since 2005, which is part of the same group.