Jeni’s Ice Cream - Mobile Billboards

Summary

Jeni's Splendid Ice Cream has over 80 scoop shops and sells its product nationally through retail partners like Wholefoods, Target, Giant Eagle and more. They came to Movia to test a 3-truck, 12-week execution in Pittsburg to drive traffic to retail locations and increase the brand's presence. We utilized food service trucks with deliveries around these retail locations, and for a brand like Jeni's, wrapped delivery vehicles gave the impression that they were more popular than ever. Overall, the campaign generated over 9 million impressions and retargeted those in the area with an additional 625k online impressions - and ensured that ice cream was on the minds of local residents!