Iconic Brewing logo for their truck advertising campaign


Iconic Brewing ran a 3 month campaign with us between May 28, 2016 and August 20, 2016. The campaign was to promote one of their latest brands, Dusty Boots which sells through most LCBOs, and was launched in March, 2016. Their goal was to increase their sales by 20% in the month of August compared to May.

Advertising creative for Iconic Brewing’s Mobile Billboard campaign

Number of
mobile billboards


Project Scope

12 weeks


34+M impressions
after 12 weeks


Toronto Ontario
One Truckside Advertisements for Iconic Brewing in Toronto

About Iconic Brewing

Iconic Brewing is a Canadian beverage alcohol company bringing new innovations to the Canadian and Global marketplaces. Their portfolio currently includes, Crazy Beard Ale, and Dusty Boots Hard Root Beer, as well as partnership brands, Naughty Otter, and Rye Knot.

“We've dealt with other forms of media in the past, our concern has been lack of accountability but Hauler Ads’ unique technology guaranteed our ad was getting impressions every day which we tracked on the online portal. The post campaign wrap up was extremely beneficial and informative; we noticed a definite increase in sales at LCBO stores in our targeted area.”

Cam McDonald, Owner of Iconic Brewing

One Mobile Billboard for Iconic Brewing in downtown Toronto Canada