Summary

Havenly, A Denver-based start-up, is a convenient, personal and affordable way to redecorate your home room by room. Using their online platform, everyday people can collaborate with professional interior designers. They came to Movia for a 4-truck, 8-week execution in Austin, Texas, to reach their audience in residential neighbourhoods. The campaign generated almost 10 million impressions in these key areas, bringing the message directly to their door. During the 8-week timeline, there were several strategic dedicated placements at shopping malls, food & wine festivals, and farmers' markets to reach their target demographic where ever they travelled. Overall the campaign let the people of Austin know there was a better way to redecorate their homes.