Great Blue Resorts logo for their truck advertising campaign


Great Blue Resorts wanted to ensure local visitor traffic remained strong this summer. Coming out of COVID and international travel back on the rise, they knew they needed to stay top of mind. Launching three mobile billboards targeting Toronto and cottage country north of the city, the units served over 10 million impressions. Targeting affluent communities ensured they reached their core demographic at the right time and right place. The high-impact, large-format moving canvases gave Great Blue Reports the creative space to bring their picturesque resort to life. Seeing these Mobile Billboards in real life made everyone eager to book a summer weekend getaway!

Great Blue Resorts Mobile Billboard in a park

Number of
mobile billboards


Project Scope

12 weeks


9M impressions
after 9 weeks

Movia Great Blue Resorts Truck Ads Case Study

Truck Advertising campaign for Great Blue Resorts in Toronto

About Great Blue Resorts

Great Blue Resorts has emerged as a leader in the Cottage Resort Industry. In 2008, we realized the Canadian cottage dream was not feasible for all Canadians and was only available to the elite. We saw an opportunity to fill that gap by providing affordable family-friendly resorts in highly sought after Ontario Cottage regions. What started with one resort, Woodland Estate Resort in The Kawarthas, has now grown to eight. Today, we are proud to offer quality products and services all for a reasonable price and virtually maintenance-free to both cottage owners and resort guests!