Great Blue Resorts - Mobile Billboards
Summary
Great Blue Resorts wanted to ensure local visitor traffic remained strong this summer. Coming out of COVID and international travel back on the rise, they knew they needed to stay top of mind. Launching three mobile billboards targeting Toronto and cottage country north of the city, the units served over 10 million impressions. Targeting affluent communities ensured they reached their core demographic at the right time and right place. The high-impact, large-format moving canvases gave Great Blue Reports the creative space to bring their picturesque resort to life. Seeing these Mobile Billboards in real life made everyone eager to book a summer weekend getaway!
Number of
mobile billboards
Project Scope
Results
after 9 weeks
Location
Cottage Country,
Ontario
Website
resorts.com
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About Great Blue Resorts
Great Blue Resorts has emerged as a leader in the Cottage Resort Industry. In 2008, we realized the Canadian cottage dream was not feasible for all Canadians and was only available to the elite. We saw an opportunity to fill that gap by providing affordable family-friendly resorts in highly sought after Ontario Cottage regions. What started with one resort, Woodland Estate Resort in The Kawarthas, has now grown to eight. Today, we are proud to offer quality products and services all for a reasonable price and virtually maintenance-free to both cottage owners and resort guests!
